Last Updated on January 18, 2022

Digital Millennium Copyright Act (“DMCA”) Policy


The Digital Millennium Copyright Act (“DMCA”) creates a standardized process for copyright holders (including software developers) to ask Bax Consulting And Marketing PTY LTD, to take down infringing content. You can find more information about the DMCA at the U.S. Copyright Office’s official website.

As with all legal matters, it is always best to consult with a professional about your specific questions or situation. We strongly encourage you to do so before taking any action that might impact your rights. Our guides are NOT legal advice and shouldn’t be taken as such.

Accurate Information

The DMCA rquires that you swear to the facts in your notice of infringement under penalty of perjury. It is a federal crime to intentionally lie in a sworn declaration. (See U.S. Code, Title 18, Section 1621). Submitting false information could also result in civil liability—that is, you could get sued for money damages.


Millions of users and organizations pour their hearts and souls into the content they create using Decentral Publishing. Filing a DMCA notice of infringement against such is a serious legal allegation that carries real consequences for real people. Because of that, we ask that you conduct a thorough investigation and consult with an attorney before submitting a takedown request to make sure that the use isn’t actually permissible.

A great first step before sending us a takedown notice is to try contacting the user directly.

No Automated Bots 

You should have a trained professional evaluate the facts of every takedown notice you send. If you are outsourcing your efforts to a third party, make sure you know how they operate, and make sure they are not using automated bots to submit notices in bulk. These notices are often invalid and processing them results in needlessly taking down content.

Counter Notices

Any user affected by your takedown notice may decide to submit a counter notice. If they do, we will re-enable their content within 14 days unless you notify us that you have initiated a legal action seeking to restrain the user from engaging in infringing activity relating to the content on Decentral Publishing.

The Determination

Sales & Marketing information exercises little discretion in the process other than determining whether the notices meet the minimum requirements of the DMCA. It is up to the parties (and their lawyers) to evaluate the merit of their claims, bearing in mind that notices must be made under penalty of perjury.

DMCA Takedown Notice

If someone else is using your copyrighted content in an unauthorized manner on Decentral Publishing, please send an email notification to You may include an attachment if you like, but please also include a plain-text version of your letter in the body of your message. Please include the following information into the notice:

To submit a notice of claimed copyright infringement, you will need to provide us with the following information:

A physical or electronic signature (typing your full name will suffice) of the copyright owner or a person authorized to act on their behalf;
Identification of the copyrighted work claimed to have been infringed (e.g., a link to your original work or clear description of the materials allegedly being infringed upon);
Identification of the infringing material and information reasonably sufficient to permit Twitter to locate the material on our website or services;
Your contact information, including your address, telephone number, and an email address;
A statement that you have a good faith belief that the use of the material in the manner asserted is not authorized by the copyright owner, its agent, or the law; and
A statement that the information in the complaint is accurate, and, under penalty of perjury, that you are authorized to act on behalf of the copyright owner.
If you must send your notice by physical mail, you can do that too, but it will take substantially longer for us to receive and respond to it. Notices we receive via plain-text email have a much faster turnaround than PDF attachments or physical mail. If you still wish to mail us your notice, our physical address is:

Attention Legal Department

DMCA Notice

Bax Consulting And Marketing PTY LTD

602/20 Brighton Road Scarborough

By submitting a DMCA notice via our form, email, or physical mail, you acknowledge that a copy of your DMCA submission disclosing all information provided may be shared with the accused party.

DMCA Counter Notice

If you believe your content on Sales & Marketing was mistakenly disabled by a DMCA takedown request, you have the right to contest the takedown by submitting a counter notice. Before you begin, please ensure that you can answer the requirements for DMCA counter notifications. 

You may also submit a counter notice by e-mail or physical mail, as set forth above.

Copyright © 2022 Bax Consulting. All rights reserved. 

We Add An Extra $1M - $5M To Our Clients Bottom Line

Bax Consulting takes healthy Ecommerce businesses and turns them into industry leaders and $1M - $10M behemoths. 

We are the only agency who doesn't charge our clients a single cent until we deliver profitable results. We are a 100% performance based agency.

Some Of Our Clients

Join 15+ Industry Leading Ecomm Founders

You'll Generate Tangible, Profitable and Real Return On Ad Spend.


Total Adspend


Average Return On Adspend

Makes Sense?

Fiercely Ramping Isn't Brain Surgery

And It Can Be Achieved, Profitably, In 3 Months Or Less...

We Eliminate The Risk For Our Clients And GUARANTEE Results

Bax Consulting's mission is to become earths most results driven Ecomm and Info Product marketing agency and to erase the 'I've been burnt in the past' conversation that all founders have. So we've removed the risk entirely for our clients. They do not pay us a single cent until we actually deliver profitable results. We are a 100% performance based agency. 

The Predictable And Profitable Money Machine That Never Stops

Any business that doesn't have a system where they can confidently spend $1 and get $2, $3, $5, $7, $10 in return, is on a surefire route to NOT hit $1M - $10M. Every client at Bax Consulting has a customer acquisition machine that we've built where $1 goes in and $4, $5, $10, $15 comes out. Equipped with this level of certainty, adding $1M - $5M to your bottom line is a simple by-product of the machine. 

Flood Your Product Fulfilment Team Within Days

One of the most common issues I see amongst current clients is the inability to keep up with the sever increase in volume of sales. As a consequent event of ramping cold advertising dollars and becoming ubiquitous amongst current customers, volume of sales drastically increases along with profitability, thus flooding your product fulfilment team. 

Our 3 Pronged Process

Foundational C, A, R 

Before we spend $1 on ads, we undergo an operation called Foundational Copywriting, Analysis and Research (C, A, R). This operation enables us to gain a deep routed understanding of your ideal customer, industry and competitors and true metrics. In addition, during this phase we analyse your sales processes to identify any holes that may be prevalent and we look to instantly fill those in. Thus, increasing your sales process conversion rate and enabling us to get as much juice from your advertising dollars as humanly possible (high return on adspend). 

Going To Market 

Once we have a detailed understanding of your industry, competitors, true metrics and ideal customer (their characteristic and personality traits etc), we then publish the first iteration of ads. This is where we start to collate data and make informed decisions on what is and isn't working. Equipped with this knowledge, we can then launch new iterations that are 2-4x more profitable and scalable. Whilst we are implementing on this iteration feedback loop, we're simultaneously building the structured paid traffic funnel which enables us to seamlessly take a prospect down a specifically tailored path (Top of Funnel down to Bottom of Funnel) which has the end goal of the prospect buying. 

Ramping To The $Ms

After going through iterations based off the data we collate, we'll now know exactly who your ideal customer is, what resonates with them most (what evokes an innate motivation for them to buy), and where they congregate on the specific paid platform. It's at this point that we can now start injecting the proven paid traffic funnel with high spend with predictability and profitability. This is when you'll start seeing the $Ms roll in.

Tangible, Profitable And Real Results

$4.8M In 12 Months 

Backstory On This Client:

$4.8M in 12 months with a 493% increase in growth compared to the previous 12 months. This is an Ecomm client who is quickly becoming the industry leader in the womens supplement niche specifically. They started with us in September of 2019 and since then we've been able to help them go from $800k ARR to $5M ARR and we'll cross the $10M ARR mark in 2021. The reason we've helped this client ramp to such high numbers in a short period of time is because prior to working with us, they had no machine in place that enabled them to predictably spend x and generate (x*2,3,4,5). They were shooting in the dark when it came to advertising which severely limited their growth and harmed profit margins. Once we came onboard, we straightened out their sales funnel and offer, implemented deep platform strategies and cohesively combined them into 1 behemoth scaling operation.  

$12k => $225k In 30 Days 

Backstory On This Client:

This is an Ecomm client who specialises in the health and wellness niche. Prior to becoming a Bax Consulting client, their main median of advertising was influencer marketing which took them from $0 - $50k MRR but then they were capped out. There was only so much scale they could experience with influencer marketing and so that's where we came in. They'd never ran a single paid ad before and so starting from complete scratch, we were able to ramp them up to $200k + MRR (solely from our paid traffic) in 8 months with a 15+ monthly ROAS. This was a byproduct of having a deep routed understanding of their ideal customer and knowing exactly what they wanted. Equipped with that knowledge, all we needed to do was simply put what they wanted in front of them and they bought. We are now pushing this clients spend beyond the $75k/month mark and are on track to surpass $7M ARR.

$3k => $15k In 1 Day

Backstory On This Client:

Strong USPs are vital for any brand to have in order to routinely generate any type of profitable results at scale. It's a non-negotiable. This is a tech based Ecomm client who not only has strong USPs but also has a very strong product-market-fit. They received one of our outbound emails (because we could see from a birds eye view that this specific brand was not utilising paid traffic to the heights they should've) and they ended up getting on a call with us to discuss how we could help them in more depth. We showed the sheer amount of money they were leaving on the table by not having a solid paid traffic funnel in place and not having the ability to confidently spend $x to generate a sale for $(x*3, 4, 5+). Fast forward a couple months after they became a client and we are now able to spend just under $15, at scale, to acquire a customer that's worth roughly $75 straight off the bat (excluding LTV of the specific customer). We are now on track to scale the monthly ad budget over $200k whilst maintaining hyper profitable margins. 

$16k => $78k In 3 Months 

Backstory On This Client:

This is real life proof that 'fiercely ramping isn't brain surgery and it can be achieved in 3 months or less'. This was a newly launched info product in June 2020 and within the first 3 months of being live, thanks to correctly executed paid traffic, we were able to ramp this client from $0 to $80k generated whilst maintaining a healthy 4.8 ROAS. This is what happens when you pair a high converting sales process, a product that has product market fit and extremely effective paid advertising. This client is now sat at $100k MRR with $20k - $30k in monthly adspend. 

$1.1k => $7.5k In 1 Day

Backstory On This Client:

Striking a nerve within the audience we show ads to by crafting striking copy and pairing that with top tier creatives is the number one way to scale to $1M - $5M directly from paid traffic. This enables us to spend (as you can see above) $1.1K and return $7.5K in 1 day from evergreen ads (not a huge sale etc). We helped this client dial in his sales funnel as prior to working with us the conversion rate was below 1.5% and we helped him dial in his offering so his product became an absolute no brainer to his market (the perceived value more than outweighed the cost). This client has an AOV of $460 and an average CPA from ads of $70.

$36k => $205k In 30 Days 

Backstory On This Client:

After losing money MoM with current and past agencies, this client came to us in a time of desperation. They couldn't go much longer without seeing some kind of profit and so, again, once they learned about our offer and track record, they wanted to give it one last shot before they took everything in house. It was very evident to the team at Bax Consulting that the reason no one was able to make this brand profitable was because of the way they were conducting the advertising process itself. This client had everything down packed from product market fit (vital) to product operations to sales process conversion rate and offers. The biggest issue was no one could inject qualified customers into their proven sales process for a price that made sense. And so even though their sales process was highly converting, they were losing money because the advertising wasn't operating at the level it needed to be. We instantly revamped their creative process so we could generate top tier creatives in short lead times. We coupled that with copy that not only struck a nerve in their ideal customer but actually motivated them to buy and not just read about the product or think about buying. We also injected a strong funnel structure so now there is a methodical path that we push each potential customer down which gets them closer and closer to the sale and inevitably they'll buy. Now we comfortably sit at $200k - $250k MRR with the current monthly spend of $30k - $40k. 

$140k In 14 Days 

Backstory On This Client:

Prior to working with Bax Consulting, this client was doing what was considered to be very well. They were at $100k/month with healthy profit margins but they knew they could be generating more from their advertising dollars. So when they came onboard, we instantly was able to eek out an extra 1.2% conversion rate from their sales process within the first few days by filling in holes that were evident. On top of that, prior to launching our first iteration of ads, we sat down with the client and crafted an entirely new offer that was far more irresistible for their ideal customer and helped make the purchase a complete no brainer. From that point, within 6 days of running the ads we were able to start ramping spend and scaling the ad account and as a byproduct, we generated $140k in the first two weeks of the second month and we closed out that month on just over $300k. A 200% increase in the first 60 days of working together. 

$54k => $290k In 3 Months 

Backstory On This Client:

This high end fashion client of ours found a hole in the market and they constructed a product around filling that hole. They had such a strong product-market-fit that when they went to market with paid traffic, they instantly saw profitability at a high level. The major issue they had was they were capped out at $100 -$200/day in adspend. Each time they pushed the spend to $500+ /day, profitability instantly decreased, things started to break and they started to lose money... So it made sense for them to stay at $100 - $200/day, where they were most profitable. After being served with one of our ads, this client came through our funnel and we ended up jumping on a call. Instantly, we could see this brand had mind blowing potential, they just needed a heavy hitter in their corner who could actually generate that potential for them. So they came onboard as a client. Fast forward to today, and we are comfortably spending $1k+ /day whilst maintaining a 5+ ROAS on any given day. We were able to quickly ramp past their usual $100 - $200/day spend in a hyper profitable manner by providing a more solid sales funnel from a paid traffic POV and by crafting ads that had a much longer half life. Coupling this, we seamlessly incorporated their product-market-fit offer which is enabling us to now experience a high MoM growth rate whilst staying offensively profitable and lean. 

Who Is This For?

  • Founders who feel as though they are plateauing and can't break through the inflection point.
  • Founders who aren't experiencing a healthy MoM increase year round (or feel as though they could have a higher MoM growth rate). 
  • Founders that are tired of working with agencies that promise the world and deliver nothing.
  • Founders that want to actually get to $1M - $5M through unmatched sales funnels and high level paid traffic.
  • Founders who are deeply seeking to become the industry leader and flatten competition.
Sound Like You?
Remember: You do not pay a single cent until we deliver profitable results. This is something no other agency can offer because they cannot deliver profitable results at scale. 
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