This is real life proof that 'fiercely ramping isn't brain surgery and it can be achieved in 3 months or less'. This was a newly launched info product in June 2020 and within the first 3 months of being live, thanks to correctly executed paid traffic, we were able to ramp this client from $0 to $80k generated whilst maintaining a healthy 4.8 ROAS. This is what happens when you pair a high converting sales process, a product that has product market fit and extremely effective paid advertising. This client is now sat at $100k MRR with $20k - $30k in monthly adspend.